A trademark works as an identity to a business. It supports your credibility and helps to gain a worthwhile reputation among your customers. It shows how much you are dedicated and devoted to your brand and how much you satisfy your consumers with your services. To fulfill these requirements it's important to match the criteria of an ideal trademark.

The criteria lie under two categories:

• Mark should be used for trade only

• It should be unique and Identical

Only the perfectly designed and exceptionally distinctive Trademark will be able to be approved by the registration authorities. The one with low esteem and similarities with already existed figures in trade, couldn’t be emerged on the specimen scale. 

Different Sorts of an Ideal trademark:

An ideal trademark follows different rules and patterns to be specifically recognized. The uniqueness of a trademark can be comprised of the following classes that should be considered.

1. Arbitrary Trademark:

It is a common word, phrase, or sign which you can find in the dictionary but it doesn’t show any relation with the product or services your business hold. The trademarks like Camel, a cigarette brand, and Dove, a skincare brand, have nothing to do with the products these brands offer. It makes the representation of the brand much easier than others. The ownership of an arbitrary trademark strengthens your position and gives proof that your idea is authentic and original.

2. Fanciful Trademark:

These marks are self-invented words or symbols that suit the product or goods and likely to be approved for registration. These invented trademarks are part of neologism. These are totally self-introduced ideas that couldn’t be found in any previous dictionary. This sort of trademark soon gains popularity and an iconic identity among the consumers and trade market. For example, ‘Adidas’.

3. Suggestive Trademark:

It is an indicative sort of name or symbol which is based on some features or qualities that are not directly associated with your product or business but give a hint instead.  of the products your brand offer. It gives an indirect idea to identify your product but the users still have to think imaginatively to understand your ideology. This appears to be a source identifier of your business to the consumers, not the direct description. This is also a unique type that you can use to make your trademark sound to get approved by a trademark registration company.

4. Descriptive Trademark:

These are considered to be comparatively weaker trademarks because of the direct connection with characteristics of the service or products of the business. It doesn't give chance to the customers to have a creative sense to connect the mark with the business. They can directly know what the business and brand are about. This type of trademark is difficult to get registered but some that have subordinate significance possess chances to be clear registration process. 

5. Generic or Nonspecific Trademark:

Generic trademarks are the words based on the direct names of the product or business. No parallels, no imagination, no excitement, no fiction, in short, these are so dry and non-compelling. These trademarks are very unlikely to be registered and couldn't be approved in any way until they specify their specialty or divergence. Legal protection can only be provided to the distinctive and competent ideas.

Trademark Formats:

Word

These are the alphabetical characters and contain Roman and Arabic characters for numbers. They can also include punctuation marks like exclamation or dashes, etc. One of its examples is Facebook and its symbol ‘f’. This format is most often used by big brands and collective businesses.

Design

It can be either wording or design or a combo. It should be submitted in jpg format for approval and should be scanned. Their pixels are fixed and must be followed, can’t be more or less than 250 to 944 wide. 

Color

The color mark should be acquired distinctive. It's difficult to be registered because of strict rules and requirements that are hard to reach. It must be identified that where the color will appear in the logo or trademark design and also it's important to list out the color names. 

Shape

Shapes are three-dimensional figures with the name of the trademark. 

Sound

Sounds format are the voice effects that have a relation with the product or a full-fledged connection with the brand like an audible phrase. The sound must be submitted in WMA or mp3 format and shouldn’t be more than 5MB.

Conclusion:

Trademark matching all the above-mentioned criteria, cannot be dismissed by the authorities unless having leakage in the pattern or have some copyright issues. The registration process also marks the notability of your business and the worth of your brand. Although distinctiveness is a must-be component in the approval, many other hurdles are also essential to break. Originality and legitimacy cannot be put aside.